Blog
Cross Post Short Videos: The Complete Guide (2026)
One 9:16 MP4 of 30 to 60 seconds with a caption under 160 characters can go to Instagram Reels, Facebook Reels, Snapchat Spotlight and Stories.
16 October 2026 · 8 min read
Platform specs
All 8Caption Length Limits for Reels and Spotlight (2026)
Instagram Reels captions max out at 2,200 characters, Snapchat Spotlight descriptions at 160 by API, and Instagram's help centre now allows 5 hashtags.
16 October 2026 · 4 min read
Platform specsFacebook Reels Specs: Size, Length and Limits (2026)
Facebook Reels via the API must be 3 to 90 seconds, 9:16, at least 540x960, and a Page can publish 30 Reels by API in any rolling 24 hour window.
16 October 2026 · 4 min read
Platform specsIdeal Reel Length by Platform: What Works (2026)
For one video on Instagram, Facebook and Snapchat, aim for 30 to 60 seconds. Socialinsider found 45 to 60 second Reels had the top engagement rate, 0.35%.
16 October 2026 · 4 min read
Platform specsInstagram Reels Length Limits: App vs API (2026)
Instagram Reels can run up to 20 minutes in the app, but Reels over 3 minutes are not recommended to new audiences. API uploads stop at 15 minutes.
16 October 2026 · 5 min read
Platform specsSafe Zones for Reels Text: Keep Captions Visible (2026)
Meta advises keeping the top 14%, bottom 35% and 6% of each side of a Reel free of text. Snapchat says keep the top 150px and bottom 330px clear.
16 October 2026 · 4 min read
Platform specsSnapchat Spotlight Requirements and Specs (2026)
Snapchat Spotlight needs vertical video with sound. By API it must be an MP4 of 6 to 60 seconds at 540x960 or more, and every Spotlight is reviewed first.
16 October 2026 · 4 min read
Scheduling
All 7Best Time to Post Reels: What the Data Says (2026)
Buffer's study of 9.6 million Instagram posts and Sprout Social's 2026 data both favour midweek. Your own audience data beats either. How to test it.
16 October 2026 · 3 min read
SchedulingBulk Upload Reels Safely: A 6 Step Workflow (2026)
Meta Business Suite can bulk upload reels to one Facebook Page, and the API caps Pages at 30 Reels a day. How to load a backlog without killing your reach.
16 October 2026 · 3 min read
SchedulingDoes Scheduling Hurt Reach on Reels? (2026)
Adam Mosseri has said scheduled posts will not affect reach in one way or another. Meta has published no Facebook specific study. What the evidence shows.
16 October 2026 · 4 min read
SchedulingMeta Business Suite vs Schedulers for Reels (2026)
Meta Business Suite schedules Reels to Facebook and Instagram, but its bulk upload only reaches one Facebook Page. When a third party scheduler makes sense.
16 October 2026 · 4 min read
SchedulingSchedule Facebook Reels: Steps and Limits (2026)
Facebook lets you schedule Page posts between 20 minutes and 29 days ahead. How to schedule Reels in Business Suite, in bulk and through the API.
16 October 2026 · 4 min read
SchedulingSchedule Instagram Reels: 3 Ways Compared (2026)
Instagram lets public accounts schedule 25 posts a day up to 30 days ahead in the app. How that compares with Meta Business Suite and API schedulers.
16 October 2026 · 4 min read
Growth and reach
All 6Daily Posting Limits for New Accounts (2026)
Facebook caps API Reels at 30 per Page per rolling 24 hours and Instagram at 100 posts. No platform publishes a separate limit for new accounts. Full list.
16 October 2026 · 4 min read
Growth and reachFacebook Page Restricted? How to Check and Appeal
Page status lives under Settings, Page setup, Page status. Fact check reviews must be sent within seven days. How to check a Page and ask Facebook for a review.
16 October 2026 · 5 min read
Growth and reachFacebook Reels Getting Zero Views? 7 Checks to Run
Facebook can limit spammy Pages so posts reach only followers. Check Page status, Support home and post insights in this order before you post another Reel.
16 October 2026 · 5 min read
Growth and reachHashtags on Reels: Why 5 Is the New Limit (2026)
Instagram is capping Reel captions at five hashtags, Meta says five or fewer work best on Facebook, and Mosseri says hashtags do not improve your reach.
16 October 2026 · 4 min read
Growth and reachHow Often to Post Reels on a New Page (2026)
Meta bans posting at very high frequencies but sets no number. Our new Page, sent 25 to 30 Reels a day, fell to 0 to 2 views within a week. A safer pace.
16 October 2026 · 5 min read
Growth and reachLinks in the First Comment: Does It Help Reach?
In Q1 2026, 98.7% of US Facebook Feed views were of posts with no external link. What Meta has actually said about links, and what is only anecdote.
16 October 2026 · 4 min read
How to
All 7Create a Snapchat Public Profile: Personal and Business
Snapchatters aged 16 and over get a Public Profile by default. Brands create one free in Ads Manager, and it goes live and searchable straight away.
16 October 2026 · 4 min read
How toCut Long Videos Into Shorts: 8 Steps That Work (2026)
Most vlog moments hold their subject for about ten seconds, so 30 to 40 second cuts beat padding to 60. Lessons from clipping a daily vlog into Shorts.
16 October 2026 · 5 min read
How toFacebook API Reels Limits: 30 a Day and More (2026)
Meta's Reels Publishing API allows 30 Reels per Page per rolling 24 hours, 3 to 90 seconds each, scheduled up to 29 days ahead. Every limit in one place.
16 October 2026 · 4 min read
How toInstagram API Publishing Limits Explained (2026)
Meta's guide says 100 Instagram API posts per rolling 24 hours, two other Meta pages say 50, and containers cap at 400 a day. How to check your real quota.
16 October 2026 · 4 min read
How toInstagram Business vs Creator for API Posting (2026)
Both work. Meta's publishing docs treat business and creator accounts the same, with a cap of 100 API posts per account in any rolling 24 hours.
16 October 2026 · 4 min read
How toLink Instagram to a Facebook Page: Steps (2026)
Link from Instagram via Edit profile, then Page, or from your Page's Linked accounts setting. You need a professional account and full control of the Page.
16 October 2026 · 5 min read
Cross posting
All 5Cross Posting Penalty: What Meta Calls Unoriginal (2026)
Meta does not penalise posting your own video on several apps. It cuts reach for reposts of others' work: Instagram's line is 10 or more reposts in 30 days.
16 October 2026 · 5 min read
Cross postingRepurpose YouTube Shorts as Reels and Spotlight (2026)
Use your original export, not a YouTube download: Studio only gives a 720p or 360p MP4, and Shorts can run 3 minutes while Spotlight takes 60 seconds.
16 October 2026 · 4 min read
Cross postingSame Video on Every Platform: Is It OK? (2026)
Yes, if it is your own clean file. Meta says you can share the same content across your Pages, but Facebook Reels via the API must be 3 to 90 seconds long.
16 October 2026 · 5 min read
Cross postingSnapchat Spotlight vs Stories: Which to Post To
Your Public Story is seen by friends and subscribers for 24 hours. Spotlight is shown to people who do not follow you, and is reviewed before it goes live.
16 October 2026 · 4 min read
Cross postingTikTok Watermark on Reels: Why It Hurts Reach (2026)
Instagram says it makes watermarked reels less visible, and its 2024 rules require no visible watermarks to be recommended. Post the clean file instead.
16 October 2026 · 4 min read